The Florida Department of Veterans Affairs unveiled a new outreach campaign for Florida veterans benefits awareness to reach Vietnam veterans, Florida’s largest veteran demographic, women Veterans, and returning Veterans, since more than 230,000 Veterans of Operations Iraqi Freedom and Enduring Freedom call Florida home. Florida Veterans may be missing out on millions of dollars in Florida veterans benefits to which they are entitled, so the FDVA reframed its mission, vision and motto and launched a statewide multimedia campaign to connect Veterans with federal and state benefits and services they may have earned.
To help bring a fresh new awareness to the situation, the outreach campaign utilizes everything from traditional newspaper ads and displays to a new website and smart phone app. The English and Spanish public service announcements and radio spots will raise awareness about the Florida Department of Veterans’ Affairs and its services, while also directing veterans to the website. The new, easier-to-navigate website will act as a portal to help veterans find the information that they need to access benefits and services more efficiently and effectively. The mobile application, offered in the Android and Apple markets, not only integrate the website and offer veterans reminders and updates about services through push notifications, but also help them find jobs by leading Veterans to Employ Florida Vets, Florida’s Veteran employment website. For more information go to Floridavets.org.